Shopping in Rome: the most elegant and fashionable streets of the capital, for a feast of shopping

Rome is a city that combines history and fashion with mastery. Among its ancient monuments and winding streets, lie fashionable shopping streets that offer a unique experience. If you fancy some shopping in the capital, here are some of the most refined and fashionable streets of Rome.

1. Via Condotti: The Kingdom of Luxury
Via Condotti is the name that immediately emerges when it comes to exclusive shopping in Rome. Here you will find the shops of the main Italian and international fashion houses, including Bulgari, Gucci, Prada and Valentino. Just walking down this street is an amazing experience, even if your budget doesn’t allow you to shop.

2. Via del Corso: Shopping at the Heart of Rome
Via del Corso is the main shopping boulevard in the center of Rome. This wide street is dotted with clothing, footwear and accessories stores for all tastes and pockets. Here you will find high fashion brands, global brand stores and independent design boutiques, creating an eclectic shopping experience.

3. Via Cola di Rienzo: Shopping in Prati
If you prefer to avoid the most touristy areas, Via Cola di Rienzo, in the Prati district, is your destination. This street offers a wide selection of trendy shops, clothing boutiques and shoes. It is a perfect choice for a shopping session without the crowds of the most touristy areas.

4. Via del Babuino: Luxury and Art
Via del Babuino is renowned for its exclusive boutiques and art shops. Here you can find haute couture clothing, fine jewelry and extraordinary works of art. This street is the dream of every lover of fashion and art.

5. Via Margutta: The Refuge of Artists and Boutiques
Via Margutta is perfect for those looking for a more bohemian shopping area. This street has always been associated with artists and creatives and is dotted with art boutiques, galleries and independent design shops. It is the ideal place to find unique and creative objects.

6. Via dei Coronari: Searching for Treasures of the Past
If you are a lover of antiques and vintage items, Via dei Coronari is an address not to be missed. This charming street is home to antique shops, antique sellers and vintage jewellers. It’s the perfect place for treasure hunters.

In conclusion, shopping in Rome is an eclectic and compelling experience. Whether you are looking for high fashion clothing, art objects or vintage treasures, the streets of the Eternal City have a lot to offer. Do not forget that shopping in Rome is also an opportunity to immerse yourself in the culture and art of the city, which makes the experience even more special.


For this location we recommend the Hotel Morgana, ideal for discovering Rome thanks to its short distance from major tourist attractions.

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