Walking along via Condotti and via del Corso, the Roman shopping avenues
More than the capital of Italy, it’s very rich in historical and architectural evidences, cultural beauties and outstanding landscapes, hosting lots of events during the year.
That’s the reason why it’s a popular destination of tourists, Italian ones and foreigners from all over the world.
Walking around Rome, you will see monuments from various ages and the most varied shops, as it is famous for its mix of ancient and modern styles, being one of the symbols of fashion.
It’s a cult for shopping too, just after Milan, as you can discover art and culture, breaking it by shopping.
The importance of the eternal city in the fashion industry doesn’t depend just on the quantity of shops, but on the fashion events, such as the shows, the haute couture exhibitions and the high fashion runaways set there.
Roman shopping avenues: Tridente area
Rome is rich in commercial avenues, full of elegant shops, cheap megastores and big brands shops, in the city centre or in the outskirts.
The Tridente area is dedicated to high fashion: it’s in the city centre and stretches to Piazza di Spagna, Via Condotti, till Piazza del Popolo, where you can find haute couture shops, exposing their collections in an elegant and refined way, loved by tourists and Romans.
The most important shopping streets are Via Borgognona, Via della Vite, Via delle Carrozze, via Frattina, Via Vittoria and Via del Babuino.
These shops are exclusive jewelries and boutiques, linked to the Italian and international world most famous designers.
The most popular brands are Chanel, Gucci, Prada, Hermes, Versace, Tiffany, Giorgio Armani, Fendi, Ermanno Scervino, Bulgari, Dolce & Gabbana, Burberry and so on. As these brands have chosen the Tridente for their shops, the streets around Piazza di Spagna are the most expensive in Rome.
Usually tourists do shopping there, Roman citizens prefer more quiet places.
These streets are rich in history and characterized by elegance and refinement: they are the high fashion temple, but they also host the most important monuments, such as Fontana di Trevi.
The great architectures, sometimes austere too, glorify the beauty of the shop windows, of the clothes, the shoes and the accessorizes.
There are also historical places worth of a visit, as the famous Caffè Greco. In via Condotti, the real shopping avenue, there are shops offering dressmakers personalized services, elegant art bookshops and precious porcelain boutiques.
In via del Babuino, there still are some little interesting shops and ateliers. It’s a street departing from Fontana di Trevi and gained its name by the Babuino statue, an ancient sculpture moved into a public fountain in the middle of the sixteenth century, representing a horrible Silenus. Today, the street is characterized by a less formal elegance of the high fashion.
More than the famous antique shops, there are many famous brandshops, furnished with a more cosy atmosphere.
Via del Corso: quality but cheap shopping
Via del Corso is a central shopping street near Piazza di Spagna too, however you can find cheap occasions for your shopping.
The most appreciated and attended place by tourists and fashion lovers is Galleria Alberto Sordi, or Galleria Colonna, as it was named in the past.
There are shops selling many different products, to please any tastes and needs.
You can find brands such as H&M, Zara and La Rinascente, as well as high fashion brands.
Via del Corso is famous and loved for being easy to be reached by public transport, very important factor in a central location where finding parking is very hard.
And this is another reason why it is so full of tourists, especially during the weekend (on Sundays overall) and during sales.
It departs from Piazza Venezia towards Piazza del Popolo, parallel way of Via del Campo Marzio, another very elegant and rich in high fashion boutiques street, in a district that represents Rome heart since Augustus Emperor times.
Unlike Via del Corso, prices can be very high there as products are superior. Via del Campo Marzio is a great destination for ancient objects lovers. It offers a wonderful view on some of the best architectures in the city, such as Palazzo Borghere and Farnese.
From Sant’Eustachio square, you can go to via di Ripetta, via Margutta and via del Babuino.
Do you want to stay in Rome?
For this location we recommend Hotel Ariston, the ideal starting point to discover Rome!